Meet Will

William D. Parker is the Founder of Principal Matters, LLC, an educator, author, speaker, and executive coach who uses his expertise in school culture, leadership, and communication to equip educators with solutions and strategies for motivating students, inspiring teachers, and reaching communities.

Will serves schools across the globe through professional development and leadership support. He is regularly asked to present at K-12 professional development events, education conferences, leadership teams, and graduate classes on effective practices, organizational management, and strategies for enhancing school communication.

Will’s Story

An educator from the beginning

An Oklahoma educator since 1993, he was named Broken Arrow Public School’s South Intermediate High School Teacher of the Year in 1998. He became an assistant principal in 2004 and was named the Oklahoma Assistant Principal of the Year by the National Association of Secondary School Principals in 2012. As principal of a Title I school, his school’s innovative approaches to collaboration, remediation, and mentoring resulted in marked improvements in student performance.

For six years, he served as the executive director of Oklahoma’s Association of Secondary School Principals and the Oklahoma Middle-Level Education Association. As founder of Principal Matters, LLC, he provides virtual leadership academies, masterminds, executive coaching, and keynote presentations to equip and inspire educators.


What people are saying about Will.

“Will Parker is a true coach…”

Will Parker is a true coach for leaders in the world of education. His infectious energy and captivating presentations have the power to reignite our passion for the important work we do. With his innovative ideas and practical strategies, Will effortlessly helped us refocus on what truly matters and motivated us to strive for excellence. I wholeheartedly endorse Will Parker as an author, speaker, and presenter who will bring a fresh perspective and renewed inspiration to any educational setting. He’s a game-changer you don’t want to miss! 

Don Austin, Superintendent, Palo Alto Unified School District

“Transformational change…”

“William’s words were powerful and his advice of telling your story on social media changed a community’s perception of a school that had been impacted by trauma and negativity for many years. The continued impact endures in students, staff, families, and community members. As a leader, I have never been more directly impacted by such transformational change which occurred through stories. William continues to impact Dimmitt Middle School and we are thankful for the stories he shared with all the Renton School District leaders.”

Gioia Pitts, Chief of Secondary Schools, Renton School District, Greater Seattle Area, Washington 

“Brilliant, approachable, and engaging…”

Will Parker was the highlight of our conference. His keynote and breakout sessions provided our group with professional development that could not have been more poignant. He spoke to the teachers about the message of their classroom and how they communicate with their students. He then flipped right around and spoke to a standing-room-only group of administrators about the hats they have to wear to be successful leaders. I can’t tell you the number of people who approached me to thank me for bringing Will Parker to the conference. If you would like a brilliant, approachable, and engaging speaker for your next PD, there is only one choice…Will Parker.”

Tomas Macaluso, President – Nevada Association of Career and Technical Education

Hear from Will Parker at your next event

Whether it’s a team building event or major conference, Will Parker has you covered.

Learn from Will

Latest Books

Will isn’t just an experienced speaker. Explore his latest books and learn on your own time.